Expo 2020 Dubai


The UK Pavilion at Expo 2020 Dubai will be conceived by award-winning designer Es Devlin OBE and produced by Avantgarde London. In this role, our teams will be responsible for the coordination, and overall creative production across interactive, exhibition and digital experiences, demonstrating their multidisciplinary capabilities.

Client: Department of International Trade

The Dream Wave

Large scale immersive experience

Our flexible design solution enables Honda’s Power of Dreams proposition to be experienced consistently across all European Motor Shows.  A stand out feature is the spectacular Honda Dream Wave where up to 100m 2 of suspended LED screens are configured to immerse show visitors in the world of Honda.

Client: Honda


Showcase Bridgestone innovation

We produced an international press launch to showcase Bridgestone’s market leading innovation in run-flat tyres. This four-day event put over 500 press and dealers through their paces as they took on the mountain roads of Monaco using Bridgestone’s new DriveGuard tyre. Guests were treated to Cirque de Soleil-inspired entertainment, vintage car rallies and a culinary experience.

Client: Bridgestone

Celebrating Extraordinary

Sport experiences

To celebrate disability sport and give people the opportunity to trial activities available to them in their city we created simultaneous ‘come and try’ events in Nottingham, Brighton and Plymouth on National Paralympics Day. Local clubs were given space to promote their sports including wheelchair racing, fencing and basketball plus sitting volleyball.

Client: British Paralympic Association

Smile with Confidence

Interruptive brand experience

Our unique pop-up shop created awareness for Invisalign clear braces by delighting shoppers in Leeds. Interactions with the ‘mirror’ shop window triggered live action scenarios to put smiles on faces like free flowers and cuddly puppies. Some lucky shoppers were surprised with a free Invisalign treatment.

Client: Align


Making Pop Culture Accessible

Originally curated by the Victoria and Albert Museum, Avantgarde was responsible for the exhibitions design, build, promotion, PR, social/online and operation at the Martin-Gropius-Bau in Berlin.

Client: V&A

Launch Event

To celebrate the return of MINI to the World Rally Championship we created an unforgettable launch experience for an audience of the world’s media and VIPs which staged a recreation of the 1960’s Monte Carlo Rally victories.  The new WRC MINI’s  leap through the big screen was worthy of a Hollywood blockbuster and drew gasps from the audience. The event generated over £2.7m in media value. 

Client: MINI

Discover the difference

Peer to peer education

Using authentic brand ambassadors to impart the benefits of double-ageing proved an effective way to promote advocacy amongst discerning young whisky drinkers.

The experience worked across a variety of formats from a 15 minute bus based experience in China to a 3 hour master class style event in the US.

Client: Dewar’s Global Travel Retail

Think Performance

Road show style conferences

To promote Google’s business tools to senior level direct marketers we created and ran a series of events across 6 European cities, carrying a common creative theme – Performance.  Guests experienced interactive product demonstrations, hands-on creative sessions, master classes and inspirational speakers all in distinctive Google style.

Client: Google

The Living Medal Count

Sponsorship Activation

We created the world’s first living medal count for Volkswagen’s showcase at the Olympic Winter Games 2014 in Sochi. Every day a stunning choreography brought the real-time medal count to life. Volkswagen had a relevant and different story to tell and the daily medal table was transformed into a fascinating show.

Client: Volkswagen

The Giant Vending Machine

Extraordinary test drives

Labelled “the biggest vending machine in the world”, our latest campaign for Mercedes-Benz features an enormous construction that delivers cars with the push of a button.

Client: Mercedes-Benz



A completely new kind of test drive for the launch of the new A-Class.  Participants were virtually accompanied by a film star and received a video to share their personal ”A-Class-Story” with their peers right after the drive. All films were collected on the microsite where they could be further shared and voted on.

Client: Mercedes-Benz



US-launch of the MINI Countryman with an integrated campaign. Via social media channels brand fans were inspired to create their very own Wanderlust outdoor-events. Top voted, user generated events were brought to life across the US. The first user generated event campaign!

Client: MINI


Burn Energy DJ Boot camp

Eleven European competition winners were selected for a boot camp where they were mentored by DJ’s such as David Guetta and Jamie jones. From this 3 winners were chosen to kick-start their career through a summer residency in the island’s clubs. Burn received exclusive distribution deals in the clubs. Online streaming for TV show received positive feedback and over 500,000 views.

Client: The Coca-Cola Company


Global Press Launch

Launch of the new mini countryman to global media, style and opinion leaders. 500 guests were invited to a private ‘urban meets country’ themed event at Mudchute farm in the heart of the city. Celebrations culminated in a world-exclusive performance by Michelle branch & Timbaland of a specially commissioned song ’getaway. The ‘getaway’ music video achieved 950,000 hits on You Tube.

Client: MINI



The 2012 Olympic Torch Relay travelled through 1,000 UK towns and cities over 70 days to celebrate the Games.  As an official sponsor, Samsung wanted to ‘paint the town blue’. Our Samsung vehicle convoy and brand ambassadors saw 13 million people experience the largest LCD screen in the world on the big blue Samsung bus.

Client: Samsung



When Samsung wanted to raise awareness of their smart camera, avantgarde created a crowd stopping event. Unsuspecting members of the public won big prizes at the iconic London Kings Cross for our YouTube viral feature which received over 12 million hits.

Client: Samsung

Macmillan Tree of Light

Partnership Activation

To promote nPower’s partnership with Macmillan Cancer Support, we created a powerful emotive activation. The giant Christmas Tree of Light, powered by nPower, stood in Covent Garden decorated with thousands of baubles featuring personalised messages of love, celebration or remembrance for anyone affected by cancer.  Baubles could be displayed in exchange for a donation.

Client: Npower

Rally The World Tour

Roadshow Tour

For the last 4 years Avantgarde has managed the Volkswagen ‘World rally tour’ over half a million motorsport fans and members of the general public have interacted with the stand during eight European activations. RFID technology allows dynamic and exciting experiences, instantly sharable and creating a seamless combination of live and digital action– referred to the campaign’s promise: ‘excitement we share’

Client: Volkswagen

12,000 DANCERS

Sultanate of Oman

The 40th National Day of Oman and the 70th birthday of the Sultan was celebrated with an extensive ‘olympic opening ceremony style’ production in Muscat’s Arena. 12.000 children from Oman performed the history and future of the country to an audience of 45,000 guests.

Client: Sultanate of Oman



Avantgarde designed and delivered a spectacular display of live performance pyrotechnics and music which attracted an audience of 1.6 million visitors and was ranked amongst the world’s most watched events. Over 1000 telecasts reaching 2.2 billion viewers.

Client: EMAAR

Bastian Schweinsteiger

Avantgarde Football

Avantgarde Football represents top sports professionals. Our experience and networking channels ensure we can provide our clients with 360˚ services.

Client: Bastian Schweinsteiger