The Dream Wave

Large scale immersive experience

Our flexible design solution enables Honda’s Power of Dreams proposition to be experienced consistently across all European Motor Shows.  A stand out feature is the spectacular Honda Dream Wave where up to 100m 2 of suspended LED screens are configured to immerse show visitors in the world of Honda.

Client: Honda


Showcase Bridgestone innovation

We produced an international press launch to showcase Bridgestone’s market leading innovation in run-flat tyres. This four-day event put over 500 press and dealers through their paces as they took on the mountain roads of Monaco using Bridgestone’s new DriveGuard tyre. Guests were treated to Cirque de Soleil-inspired entertainment, vintage car rallies and a culinary experience.

Client: Bridgestone

Celebrating Extraordinary

Sport experiences

To celebrate disability sport and give people the opportunity to trial activities available to them in their city we created simultaneous ‘come and try’ events in Nottingham, Brighton and Plymouth on National Paralympics Day. Local clubs were given space to promote their sports including wheelchair racing, fencing and basketball plus sitting volleyball.

Client: British Paralympic Association

The UK’s biggest street party

Large scale road show

The 2012 Olympic Torch Relay travelled through 1,000 UK towns and cities over 70 days to celebrate the Games.  As an official sponsor, Samsung wanted to ‘paint the town blue’. Our Samsung vehicle convoy and brand ambassadors saw 13 million people experience the largest LCD screen in the world on the big blue Samsung bus.

Client: Samsung

Smile with Confidence

Interruptive brand experience

Our unique pop-up shop created awareness for Invisalign clear braces by delighting shoppers in Leeds. Interactions with the ‘mirror’ shop window triggered live action scenarios to put smiles on faces like free flowers and cuddly puppies. Some lucky shoppers were surprised with a free Invisalign treatment.

Client: Align

David Bowie Exhibition Berlin

Making Pop Culture Accessible

Originally curated by the Victoria and Albert Museum, Avantgarde was responsible for the exhibitions design, build, promotion, PR, social/online and operation at the Martin-Gropius-Bau in Berlin.

Client: Avantgarde Culture Brands

DJ Boot Camp

Supporting distribution

Burn energy drink secured key accounts and created an online fan community through our five-day DJ boot camp experience in Ibiza. Competition winners were selected from 11 European countries and mentored by DJ’s such as David Guetta and Jamie Jones. The three finalists got to kick-start their careers with a summer residency in the Island’s clubs.

Client: Burn


Launch event

To celebrate the return of MINI to the World Rally Championship we created an unforgettable launch experience for an audience of the world’s media and VIPs which staged a recreation of the 1960’s Monte Carlo Rally victories.  The new WRC MINI’s  leap through the big screen was worthy of a Hollywood blockbuster and drew gasps from the audience. The event generated over £2.7m in media value. 

Client: MINI

Discover the difference

Peer to peer education

Using authentic brand ambassadors to impart the benefits of double-ageing proved an effective way to promote advocacy amongst discerning young whisky drinkers.

The experience worked across a variety of formats from a 15 minute bus based experience in China to a 3 hour master class style event in the US.

Client: Dewar’s Global Travel Retail

Tree of Light

Cause related experience

To promote nPower’s partnership with Macmillan Cancer Support, we created a powerful emotive activation. The giant Christmas Tree of Light, powered by nPower, stood in Covent Garden decorated with thousands of baubles featuring personalised messages of love, celebration or remembrance for anyone affected by cancer.  Baubles could be displayed in exchange for a donation.

Client: nPower

The Living Medal Count

Sponsorship actvation

We created the world’s first living medal count for Volkswagen’s showcase at the Olympic Winter Games 2014 in Sochi. Every day a stunning choreography brought the real-time medal count to life. Volkswagen had a relevant and different story to tell and the daily medal table was transformed into a fascinating show.

Client: Volkswagen

Think Performance

Road show style conferences

To promote Google’s business tools to senior level direct marketers we created and ran a series of events across 6 European cities, carrying a common creative theme – Performance.  Guests experienced interactive product demonstrations, hands-on creative sessions, master classes and inspirational speakers all in distinctive Google style.

Client: Google

Louis XIII Rare Cask Launch in Russia

Remy Cointreau

Client: Remy Cointreau

electrified! e-Mobility Tour


Client: Volkswagen

Swiss Post Conference 2013

Swiss Post

Client: Swiss Post

International Post Congress

International Post Corporation

WEHQ Meetings, Lisboa, Barcelona and Vienna 2013 – 2016


Galleria Grand Opening

The Galleria Abu Dhabi

Client: The Galleria Abu Dhabi

The Giant Car Vending Machine

Bringing test drives to young urban audiences

Labelled “the biggest vending machine in the world” by German marketing press “Horizont”, our latest campaign “Der Auto-mat” for Mercedes-Benz features an enormous construction that delivers cars with the push of a button.

Client: Mercedes-Benz

The Giant Car Vending Machine


Client: Mercedes-Benz

Mercedes-Benz Fashion Week


Client: Mercedes-Benz

Showcase 2014

Avantgarde Russia

Client: Avantgarde Russia

The A-Class Roadshow


Client: Mercedes-Benz

GLA Audiobook Adventure


Client: Mercedes-Benz



We created the world’s first living medal count for Volkswagen’s showcase at the Olympic Winter Games 2014 in Sochi/Russia. Every day and in real-time, a stunning choreography brought the medal count to life. Each day, Volkswagen had a relevant and different stor to tell: the daily medal table turned into a fascinating show.

Client: Volkswagen

Spray’Dol Promotion

Santé Verte

Client: Santé Verte

Le Petit Marseillais

Johnson & Johnson

Client: Johnson & Johnson

Living Medal Count


We created the world’s first living medal count for Volkswagen’s showcase at the Olympic Winter Games 2014 in Sochi/Russia. Every day and in real time, stunning choreography brought the medal count to life. Each day, Volkswagen had a relevant and different story to tell: the daily medal table turned into a fascinating show.

Client: Volkswagen


Avantgarde Culture Brands

Client: Avantgarde Culture Brands

Burn Studios DJ Promotion

Burn Energy

Client: Burn Energy

National Paralympic Day

British Paralympic Association

Client: British Paralympic Association

Ruhr Park

management für immobilien AG (mfi)

Client: management für immobilien AG (mfi)

Oman National Day

Sultanate of Oman

Client: Sultanate of Oman

Guided Tours

Staatliche Kunstsammlungen Dresden

Client: Staatliche Kunstsammlungen Dresden

Guided Tours

Semperoper Dresden

Client: Semperoper Dresden

Qatar Motor Show



Guinness World Record

Toyota Qatar & Abdullah Abdulghani

Client: Toyota Qatar & Abdullah Abdulghani

50th Anniversary Night

Abdullah Abdulghani Bros. (AAB)

Client: Abdullah Abdulghani Bros. (AAB)

AMG Driver Training


Avantgarde Brasil developed all the planning and production of the relationship Event for Allianz brokers at Capuava Farm in Indaiatuba, São Paulo.And exclusive experience of driving a racing and luxury Mercedes-Benz’  AMG cars along with professional pilots, giving instructions of how to became a racing car driver, in a two days event. Besides this, the guests could enjoy attractions such as quick massages, cigar degustations and a fast lap which generated a priceless excitement.

Client: Allianz

GLA Audiobook Adventure

A Drivable Brand Experience

Avantgarde developed an interactive test drive concept for the launch of the Mercedes-Benz GLA. Using the on-board navigation system, a bespoke audiobook was linked to several points of interest on the test drive route, creating an interactive and surprising experience for a young target audience.

Client: Mercedes-Benz

Smile with Confidence

An immersive brand experience

Invisalign delighted shoppers in Leeds with a unique pop-up shop. The lucky winners were surprised with a free Invisalign treatment.

Client: Invisalign

Smart Camera Flash Mob

Education by Surprise

To highlight the difference between a digital camera and a Samsung smart camera, we created the smart camera flash mob.  This immersive campaign combined live action, entertainment, and digital billboard technology to surprise the crowds on a busy London station concourse.

Client: Samsung

The A-Class Roadshow

Combining Digital with Live Experience

For the launch of the new Mercedes-Benz A-Class we combined a viral campaign with real test drives. Over 10,000 test drives took place during 21 stops across Germany. All participants received a customised video featuring German actor Matthias Schweighöfer in the passenger seat.

Client: Mercedes-Benz

Urban meets Country

Media and VIP launch

To demonstrate the new MINI Countryman’s suitability for countryside getaways, 500 guests attended an ‘Urban meets Country’ themed experience at Mudchute Farm in the middle of the City of London. Celebrations culminated in a world-exclusive performance by Michelle Branch & Timbaland of a specially commissioned duet ’Getaway’. The video achieved 518,000 hits on You Tube.

Client: MINI

Oman National Day

Creating Large-Scale Spectator Events

On 4 December 2010, the 40th National Day of Oman and the 70th birthday of the Sultan were celebrated with an extensive production in Muscat’s Arena. Some 12,000 children from Oman performed the history and future of the country.

Client: Sultanate of Oman

Bastian Schweinsteiger

Avantgarde Football

Avantgarde Football represents top sports professionals. Our experience and networking channels ensure we can provide our clients with 360˚ services.

Client: Bastian Schweinsteiger

David Bowie Exhibition Berlin

Avantgarde Culture Brands

Client: Avantgarde Culture Brands