The Dream Wave

Large scale immersive experience

Our flexible design solution enables Honda’s Power of Dreams proposition to be experienced consistently across all European Motor Shows.  A stand out feature is the spectacular Honda Dream Wave where up to 100m 2 of suspended LED screens are configured to immerse show visitors in the world of Honda.

Client: Honda

DriveGuard

Showcase Bridgestone innovation

We produced an international press launch to showcase Bridgestone’s market leading innovation in run-flat tyres. This four-day event put over 500 press and dealers through their paces as they took on the mountain roads of Monaco using Bridgestone’s new DriveGuard tyre. Guests were treated to Cirque de Soleil-inspired entertainment, vintage car rallies and a culinary experience.

Client: Bridgestone

Celebrating Extraordinary

Sport experiences

To celebrate disability sport and give people the opportunity to trial activities available to them in their city we created simultaneous ‘come and try’ events in Nottingham, Brighton and Plymouth on National Paralympics Day. Local clubs were given space to promote their sports including wheelchair racing, fencing and basketball plus sitting volleyball.

Client: British Paralympic Association

The UK’s biggest street party

Large scale road show

The 2012 Olympic Torch Relay travelled through 1,000 UK towns and cities over 70 days to celebrate the Games.  As an official sponsor, Samsung wanted to ‘paint the town blue’. Our Samsung vehicle convoy and brand ambassadors saw 13 million people experience the largest LCD screen in the world on the big blue Samsung bus.

Client: Samsung

Smile with Confidence

Interruptive brand experience

Our unique pop-up shop created awareness for Invisalign clear braces by delighting shoppers in Leeds. Interactions with the ‘mirror’ shop window triggered live action scenarios to put smiles on faces like free flowers and cuddly puppies. Some lucky shoppers were surprised with a free Invisalign treatment.

Client: Align

David Bowie Exhibition Berlin

Making Pop Culture Accessible

Originally curated by the Victoria and Albert Museum, Avantgarde was responsible for the exhibitions design, build, promotion, PR, social/online and operation at the Martin-Gropius-Bau in Berlin.

Client: Avantgarde Culture Brands

DJ Boot Camp

Supporting distribution

Burn energy drink secured key accounts and created an online fan community through our five-day DJ boot camp experience in Ibiza. Competition winners were selected from 11 European countries and mentored by DJ’s such as David Guetta and Jamie Jones. The three finalists got to kick-start their careers with a summer residency in the Island’s clubs.

Client: Burn

Launch event

To celebrate the return of MINI to the World Rally Championship we created an unforgettable launch experience for an audience of the world’s media and VIPs which staged a recreation of the 1960’s Monte Carlo Rally victories.  The new WRC MINI’s  leap through the big screen was worthy of a Hollywood blockbuster and drew gasps from the audience. The event generated over £2.7m in media value. 

Client: MINI

Discover the difference

Peer to peer education

Using authentic brand ambassadors to impart the benefits of double-ageing proved an effective way to promote advocacy amongst discerning young whisky drinkers.

The experience worked across a variety of formats from a 15 minute bus based experience in China to a 3 hour master class style event in the US.

Client: Dewar’s Global Travel Retail