Our Principles

 

WE BELIEVE IN ONE TOUCH POINT: LIFE

WE CONVEY ONE EMOTION: EXCITEMENT

WE HAVE ONE GOAL: EMPOWERING BRANDS

WHO WE ARE

A CREATIVE BRAND EXPERIENCE AGENCY

Avantgarde is an international creative agency. We develop engaging brand experiences that turn consumers into fans, regardless of channel or discipline. Technology has changed peoples’ relationships with brands forever, just as it has changed peoples’ relationships with each other.

CREATING FANS

We combine every aspect of creative, physical and digital resources into engaging brand experiences. We immerse audiences in brand values and brand personality is brought to life through interaction.

Quick Facts

10 Offices
7 Countries
500 brand experience professionals

The Team

 MANY TALENTS AS A UNIFIED TEAM

Avantgarde is an agency of multidisciplinary talents working as a unified team under the leadership of ideas. We translate brand values into brand experiences and build long-term brand-consumer relationships – or in simple words: We create fans for brands. 

Management

 

History 

FROM FASHION SHOW TO BRAND EXPERIENCE 

We didn’t start Avantgarde as an agency: Back in 1985, our CEO Martin Shnaack and a few friends launched a fashion show in Munich. Being an enthusiastic 21-year-old he ignored the cliquey, conservative fashion industry and created a unique show that quickly become a platform for young designers, a meeting place for VIPs and a giant party all rolled into one. Over the years, the show attracted and engaged an ever-growing audience. 

In 1991, out of the knack for involving the show’s corporate sponsors into the visitor experience, the company evolved into an event-marketing agency. And we didn’t stop there: Our company continued to progress, just like our clients and their customers did. Since day one we have contributed our knowledge of markets and target audiences with a great feel for creative and engaging ideas. And while consumers and technologies change, we are still experts in creating the perfect experience for every brand – regardless of the industry, audience or task.